Glific aims to empower non-profits to take their communications to the next level through seamless integration with WhatsApp. While the larger goal is to help various organizations solve severe social problems like illiteracy, climate changes, gender oppression, etc, we also need to make sure that the tool is getting utilized to its best. This means that our primary users, the non-profit staff, should get a seamless user experience.
One of the primary features we released recently was the Automations. They enable organizations to have automated but meaningful conversations with the beneficiaries, hence ensuring that the core problems get resolved. With such ambition, the team did a lot of hard work to get the pieces stitched together and provide a seamless tool for the users.
The first few trials with non-profits seemed to be aligning with our vision. However as things scaled up and complex automation started coming in, we figured that the outcomes were difficult to measure. We were left with few choices:
Rewriting the whole thing was too big of a task. We clearly wanted to not redo everything. So the team brainstormed on the second approach.
The team came up with the idea of a simulator that would allow testing a real use-case from a single screen and live editing and testing for automation. This will help with the following:
To make our vision more aligned, our design team created a UI for the simulator and it simplified our task a lot. The interface looked exactly like WhatsApp which gave a sense of having an actual phone with WhatsApp installed in it.
With the simulator in place, the team is looking forward to getting all the setbacks resolved by the end-users. It will not only help non-profits to understand what their beneficiaries need but also find creative ways to test the automation to their extreme use cases.
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